Approximately 58% of the Chinese search engine market is represented by Baidu. As you know Google cannot be used in China, you will need to ensure that you adept your SEO strategies on Baidu if you wish to be picked up and seen by Chinese tourists and consumers.
You need to understand the fact that Baidu SEO is quite different from SEO or Google SEO. This is the reason why it is necessary for you to get in touch with a professional SEO company that is well acquainted with the way in which Chinese search engines work.
Baidu and Chinese Tourists
You have to understand the fact that Baidu has always been the preferred option for almost every Chinese tourist. It is the chief search engine and occupies approximately 70% market share which is just as close to Google, if not more. Chinese tourists share their experiences and also give their feedback on its travel site.
Baidu and SEO
You need to make sure that you start investing in Baidu marketing if you wish Chinese tourists to find you through Baidu. You have to ensure that your rankings are good and this is why using the right set of keywords is again a necessity here. If customers find you as a valid site then you will start getting more traffic to your site with good reviews too. They would soon get interested in the services that you provide.
Website and Language Requirement
You will need to make sure that you get your hosted in China and that it be written in Mandarin. Ensure time and again that its standards meet up to the requirement of Baidu. In case you did not know, Baidu exercises various algorithms from Google however the rankings are not based on the similar criterion. SEM or SEO campaign will be quite useful for your brand to gain quick visibility. It will help to enhance your position in the search engine as well as work towards targeting probable customers for you. There are a flotiila of foreign companies that have their base in China and they will support you in building a similar strategy for your brand as well.
Social network and branding
Social networks pave way when it comes to branding and is a bright area to concentrate. On Baidu, you would be able to control your brand. Nonetheless, there are several question-answer sites and forums which are not very easy to control; hence you got to stay alert in such areas.happy wheels
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